# Owen Group — Full Content

> Evidence-based marketing agency. AI-powered delivery. Work that works. No Bull.

Owen Group is a UK-based marketing agency specialising in brand strategy, communications, and digital experience. We combine evidence-based marketing principles (Byron Sharp, Binet & Field, behavioural science) with proprietary AI tools to deliver faster, sharper, more cost-effective work.

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## Services

### Brand
Strategy, positioning, and competitive advantage through behavioural science. We build brands grounded in how people actually make decisions — not how marketers wish they did.

### Communications
Integrated campaigns and content strategy. Right message, right audience, right time. From launch campaigns to always-on content programmes.

### Experience
Digital and physical customer journey design. Websites, apps, in-store experiences, and events — all evidence-based and built for performance.

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## AI Capabilities

### Yippy AI (https://yippyai.co.uk)
Brand intelligence platform with 9 specialised AI agents working in orchestrated workflow:
- **BriefCoach** — Brief coaching for better briefs, faster
- **Scout** — Competitor research and positioning mapping
- **Focus** — Synthetic audience creation from segmentation data
- **Catalyst** — Strategic planning across multiple vectors
- **Spark** — Content ideation
- **CopyMate** — Content production (headlines, copy, CTAs)
- **Chameleon** — Asset reskinning across formats
- **Sentinel** — QA, compliance, brand checking
- **Evolve** — Version control and format adaptation

### Cosmic Wow (https://cosmicwow.ai)
AI-powered video and image production. Augmented environment approach combining AI with reality. 80–92% cost savings vs traditional photography and production.

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## Methodology: Evidence-Based Marketing

Three core principles:

1. **Growth through new customers** — Byron Sharp's Double Jeopardy Law: brands grow via acquisition, not loyalty deepening
2. **Mental availability** — Probability of the brand coming to mind at the trigger moment, not at the browser search
3. **Emotion builds value; reason closes sales** — Binet & Field: 60% emotional, 40% rational split drives 46% more profit over 3 years

The 60:40 Discipline: 60% long-term brand building (emotional, mental availability) + 40% short-term activation (rational, direct response).

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## Why Owen

- **Evidence-based** — Peer-reviewed research, IPA effectiveness data, behavioural science
- **Senior-led** — Lean senior core with specialist network, no junior handoffs
- **AI-powered** — Proprietary platforms (Yippy AI + Cosmic Wow), not vendor tools
- **Transparent pricing** — AI-first cost efficiency, fair economics
- **Built for speed** — No approval layers, no bloated overhead
- **Straight talking** — Will tell you if the brief is wrong

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## Portfolio Stats

- 30+ brands worked with
- 200+ campaigns delivered
- 6 sectors covered
- 100% evidence-based methodology

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## Industries

Travel & Leisure, Healthcare, Automotive, FMCG, Fashion, Property

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## Case Studies

### CooperVision × Yippy AI — clariti 1 day
- **Client:** CooperVision
- **Discipline:** Strategy + Creative (AI-powered via Yippy AI)
- **AI Agents Used:** All 9 Yippy agents
- **Challenge:** Global campaign strategy for clariti 1 day contact lens range
- **Key Results:**
  - 50+ proposition variations generated
  - 10 strategic vectors explored simultaneously
  - 144 synthetic ECP personas built from segmentation
  - 4 quality filters applied to every proposition
  - 3 validated strategic territories delivered
- **Outcome:** Fully validated global campaign strategy with production-ready creative
- **Testimonial:** "Owen have provided outstanding strategic thinking that has genuinely transformed how we approach our portfolio positioning." — Head of Marketing Communications EMEA, CooperVision

### P&O Cruises — The Help Hub
- **Client:** P&O Cruises
- **Discipline:** Digital Strategy + Customer Insight
- **AI Agents Used:** BriefCoach + Focus
- **Framework:** 20:20 Accelerator (20 working days)
- **Challenge:** Redesign the Help Hub to reduce contact centre load
- **Key Results:**
  - 102.71% traffic increase to Help Hub
  - 28% reduction in Contact Centre escalations
  - 45.6% reduction in support emails
  - 10× more Google impressions
  - 13× more clicks from organic search (May–Sept 2025 vs 2024)
  - 13.4% improvement in exit rate
- **Award:** UK CXA: Best Use of Customer Insight (Bronze)
- **Testimonial:** "Owen's AI-powered approach to campaign development has given us a significant speed and cost advantage." — Director of Marketing, P&O Cruises

### Nespresso Professional — Zenius Q1 DM Campaign
- **Client:** Nespresso Professional
- **Discipline:** Strategy + Creative + Production
- **Format:** Direct mail (150mm × 150mm)
- **AI Agents Used:** BriefCoach + Cosmic Wow
- **Challenge:** Drive Zenius machine uptake via direct mail
- **Key Details:**
  - 80% discount headline offer
  - 3 validated creative territories (The Effortless Upgrade, The Considered Choice, The Smart Deal)
  - B Corp sustainability positioning integrated
  - Dual response mechanic (QR + phone)

### P&O Cruises — Summer 2028 Launch DM
- **Client:** P&O Cruises
- **Discipline:** Strategy + Creative + Production
- **Format:** 20-page A4 direct mail, 3 versioned covers (Direct / Agent / Hays Travel)
- **AI Agents Used:** BriefCoach + Sentinel
- **Reach:** 173,325 households
- **Key Details:**
  - 7 ships featured
  - 50+ itineraries showcased
  - 9 cruise calendar pages
  - All-inclusive package proposition
- **Outcome:** Production-ready artwork with full QA across 3 versions

### Honda UK — Digital Strategy + Content
- **Client:** Honda UK
- **Discipline:** Digital Strategy + Social Media + Content Production
- **Approach:** Human-led (pre-AI methodology, now encoded in Yippy)
- **Deliverables:**
  - Social media planning and management (full channels)
  - Original content creation (platform-native)
  - Team training programme
  - Strategic playbooks codifying methodology
- **3 Strategic Pillars:**
  1. Brand Storytelling — mental availability, "Power of Dreams" philosophy
  2. Community + Conversation — dialogue over broadcast
  3. Platform-Native Performance — format-first thinking

### YourHQ — Flagship HQ Film
- **Client:** YourHQ
- **Discipline:** AI Video Production + Strategy
- **Format:** 83-second polished film
- **AI Agents Used:** BriefCoach + Cosmic Wow
- **Challenge:** Create premium property film without on-site videography
- **Key Results:**
  - 6,000 sq ft Southampton premium space showcased
  - Zero on-site videography required
  - 80%+ cost reduction vs traditional production
  - All assets sourced from existing photography
  - AI animation + original score
- **3 Creative Territories:**
  1. The Destination — culture-defining HQ
  2. The Client Stage — space that impresses
  3. The Culture Anchor — talent magnet

### P&O Cruises — Shore Excursions Film
- **Client:** P&O Cruises
- **Discipline:** Strategy + Design + Video
- **Format:** 95-second cinematic film
- **AI Agents Used:** All 9 Yippy agents

### Boots Opticians — Contact Lens Hub
- **Client:** Boots Opticians
- **Discipline:** Digital Product
- **Challenge:** Complete rebuild of Contact Lens Hub from Drupal to modern, fast, secure in-store tool

### Brittany Ferries — London Families Digital Campaign
- **Client:** Brittany Ferries
- **Discipline:** Digital Display
- **Format:** Multi-format digital display (5 banner sizes × 2 durations = 10 assets)
- **AI Agents Used:** Chameleon, Sentinel, Evolve
- **Target:** London families, geo-targeted
- **Cadence:** Monthly campaigns

### Fat Face — Easter Blogging Campaign
- **Client:** Fat Face
- **Discipline:** Strategy + Content + Influencer Management
- **Deliverables:**
  - 2 blog posts
  - 29 hi-res photographs
  - 4 content territories
  - Lifestyle blogger sourcing and direction
- **Theme:** Authentic family-focused content ("Life outside the 9 to 5")

### P&O Cruises & Cunard — AI Floral Imagery
- **Client:** P&O Cruises / Cunard
- **Discipline:** Design (AI image generation)
- **Outcome:** Photorealistic bouquet imagery generated from florist stem lists — no photoshoots required

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## Testimonials

**CooperVision** (Head of Marketing Communications EMEA):
"Owen have provided outstanding strategic thinking that has genuinely transformed how we approach our portfolio positioning. They've taken their capability to accelerate our thinking and turn it into competitive play which is hugely differentiating and truly compelling."

**P&O Cruises** (Director of Marketing):
"Owen's AI-powered approach to campaign development has given us a significant speed and cost advantage. The quality of thinking is exceptional, and their ability to deliver at pace is something we haven't experienced with other agencies."

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## Contact

- **Web:** https://weareowen.com
- **Email:** hello@weareowen.com
- **Phone:** +44 (0)23 9248 6566
- **LinkedIn:** https://www.linkedin.com/company/weareowen
- **Address:** Longcroft Barn, Priors Leaze Lane, Nutbourne, Chichester, West Sussex, PO18 8RH