"Escape to France with the family"
A multi-format digital display campaign targeting London families, produced across five banner sizes in two durations. The learnings from producing campaigns like this month after month helped shape Owen's Evolve AI agent.
Brittany Ferries needed a suite of digital display banners to promote family crossings from Portsmouth to France, geo-targeted at London households. The campaign had to work across standard IAB formats, from leaderboards to skyscrapers, each with animated and shortened variants to meet publisher specs.
This was one of many monthly campaigns Owen produced for Brittany Ferries: each cycle required fresh creative across the full format matrix, on tight turnarounds, with pixel-perfect consistency across every size.
Produce ten animated banners across five IAB sizes, each in standard and 30-second variants, with consistent messaging and brand fidelity across every pixel.
London-based families considering a short ferry crossing to France: parents looking for affordable, hassle-free holiday options with children.
Make Brittany Ferries the instinctive choice for a family trip to France, with a clear call to action driving bookings from display media.
This campaign was produced using traditional methods: manual design, hand-built animations, careful QA across every format. But the repetitive, high-volume nature of this work, month after month, format after format, is precisely what informed the development of Owen's Evolve AI agent. The patterns we identified in traditional production became the rules our AI now follows at scale.
Version Control. Full audit trail from brief through creative, every decision logged, every change reasoned.
Campaigns like this Brittany Ferries work, repeated monthly across dozens of formats, provided the exact production patterns that Evolve was built to automate. Every manual resize, every animation timing check, every format adaptation became a rule in the system.
When you produce five banner sizes in two durations every month, you build institutional knowledge about what works: which animation timings hold attention at 728x90 versus 300x600, how messaging hierarchy shifts in a 120x600 skyscraper versus an MPU, where CTAs need repositioning for thumb reach on mobile placements.
Evolve captures all of this. It was not built in a lab; it was built from years of doing exactly this kind of work by hand, finding the patterns, and encoding them. The Brittany Ferries account was one of the proving grounds.
Asset Reskinning. Same story, new wrapper, without briefing design every time.
The monthly Brittany Ferries cycle, same brand, new campaign message, five formats, is the archetype of the problem Chameleon solves. What once took a designer a full day now takes minutes.
Each monthly campaign for Brittany Ferries followed the same structural pattern: hero image, headline, supporting copy, price point, CTA. But every month the destination, the offer, the imagery changed. The format matrix stayed constant; the content rotated.
This is precisely what Chameleon automates. It takes a proven creative structure and reskins it with new content, maintaining brand consistency across every format without requiring a designer to manually rebuild each banner from scratch.
QA: Production. Regulatory and brand compliance checking across every headline, CTA, and body copy line.
With ten assets per campaign and monthly deadlines, QA errors compound fast. The manual QA rigour applied to Brittany Ferries work became the compliance ruleset Sentinel now enforces automatically.
Every banner needed checking: correct file dimensions, animation loop counts within publisher specs, CTA legibility at actual render size, brand colour accuracy, offer terms matching the brief. Multiply that by ten assets per month and errors become inevitable without systematic checking.
Sentinel codifies the QA process that was refined on accounts like Brittany Ferries. It checks every asset against format specifications, brand guidelines, and regulatory requirements before anything leaves the studio.
Ten animated GIF banners across five IAB standard sizes, each produced in standard and 30-second variants. Every asset maintained consistent messaging, animation quality, and brand fidelity.
From brief to fully validated strategy and production-ready creative, in a fraction of the time.