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Evidence Based Marketing - AI Powered Delivery

Work that works.
No Bull.

We know what works. We know why it works. And we deliver it cost-effectively with AI-powered teams.

Trusted by

What we do.

Full-service marketing for brands that want strategy and execution in one place.

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Brand

Evidence-Based Marketing gives clients a clear competitive advantage. By understanding brand dynamics, cultural trends, and audience behaviours, we build brands strategically - not intuitively.

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Communications

Campaigns and content that connect your brand to real outcomes. We deliver integrated communications that reach the right people with the right message at the right time.

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Experience

Customer journeys designed for how people actually behave. From websites and apps to in-store and events, we create experiences that convert, retain, and delight.

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We strip away the nonsense and focus on what actually grows brands.

Our work is grounded in Evidence-Based Marketing and Behavioural Science. We provide the strategic rigour to ensure your message connects and converts.

Then, we direct our creative and specialist AI teams to deliver that strategy in the most cost effective way possible.

No filter. No ego. No bull.

Built on what actually works

Three principles that guide everything we do.

01

We know what works

Evidence-Based Marketing gives us the strategic foundations to build campaigns that consistently outperform. We don’t guess - we know, and we have a solid, evidence-based approach behind it.

02

We know why it works

Behavioural science unlocks the ‘why’ behind every consumer decision. We apply insights into cognitive biases, attention patterns, and decision-making to create work that’s grounded and connected.

03

We deliver it smarter

Our AI-powered delivery model means we work with efficiency, speed, and cost-effectiveness most agencies can’t match. Creative excellence, built with a serious capability advantage.

More brain for your buck

The traditional agency model is struggling for a reason. We built Owen differently.

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Lean Core

Senior-led team. No bloated org chart, no wasted overhead.

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Specialist Network

Top-tier creatives and strategists on demand, not on payroll.

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AI-Powered

AI capability we actually own, not rental vendor tools.

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Fair Economics

Our AI-first delivery structure means your budget works harder.

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Built for Speed

No internal politics. Fewer approval layers. Faster delivery.

The 60:40 Discipline visual

Marketing grounded in evidence. Not opinion.

Most of what the marketing industry treats as best practice - loyalty-focused budgets, hyper-targeted media, rational messaging - consistently underperforms against the evidence-backed alternative. That's not a provocation. It's what three decades of IPA effectiveness data and thousands of peer-reviewed campaigns actually show.

We've built our entire practice around what the data says. Every brief, every strategy, every creative decision.

Strategy grounded in evidence, not convention.

See what actually works

AI capability we own

We’re not reselling vendor tools.
We’ve built hands-on production capability.

Cosmic Wow platform

AI-Powered Film and Image

Next-level AI-generated imagery and video that helps brands create high-quality visual content at scale and speed.

Explore Cosmic
Yippy AI platform

Brand Intelligence and AI Agents

Brand intelligence that helps brands understand their market position, competitive landscape, and audience sentiment in real time.

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Work that works

View all work
Nespresso Professional Zenius
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FMCG

Nespresso Professional - Zenius DM

A direct mail campaign for Nespresso Professional’s Zenius machine launch, built with AI-assisted briefing and Cosmic Wow environment design.

P&O Cruises Shore Excursions
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Travel & Leisure

P&O Cruises - Shore Excursions

How Yippy’s nine AI agents assisted the team from brief to a 95-second cinematic film, surfacing insights and supporting every strategic, creative, and production decision.

In their words

Experience across

Deep expertise where evidence-based marketing drives growth

Travel & Leisure Healthcare Automotive FMCG Fashion Property

Follow our thinking

Evidence-based insights and AI in marketing - we share what we’re learning on LinkedIn.

Follow Owen on LinkedIn
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Ready to make your marketing work harder?

Let’s talk about how evidence-based strategy and AI-powered delivery can transform your results.

Drop us a line